Thursday, March 24, 2011

Bethany Frankel Sells Her "Skinnygirl" Brand

Bethenny Frankel
Bethenny Frankel (former Real Housewives of NYC and current Bethenny Ever After reality star) has sold her Skinnygirl brand of low-cal cocktails, to Fortune brands, for an undisclosed amount (can't wait to find out how much she got for it!).   Bethenny will continue to be a party of the brand's development, marketing and collaboration.  According to CBB, the low-calorie drink has only 100 calories, per four-ounce serving.  Fortune brands will expand Skinnygirl's distribution, along with introducing other drinks under its label.  Can't wait!  have you tried Skinnygirl Margharita yet?

Congrats Bethenny!

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