Friday, April 22, 2011

Bethenny Frankel Says That She Used Reality TV To Make $120 Million

Bethenny Frankel
Good for her!  At least she's being honest!  Bethenny Frankel told US Magazine that initially, "I was worried [joining the cast of Real Housewives of New York] would ruin what I had going," says Frankel, who at the time was a Pepperidge Farm spokesperson and appeared on NBC's Today show for a cooking segment. "I went on the show single-handedly and exclusively for business… When I went on the show, no one was going on for business, no one had done anything." 

That was in 2007, now that platform has allowed her to launch a $120 million empire.  During her three seasons with the Real Housewives, Bethenny maximized her screen time to promote her Skinnygirl cocktail line and the rest is history.  She said before her success on reality TV, liquor companies didn't want to hear her pitch for a low-calorie margarita, now every company wants to buy Skinnygirl!  FYI-Bethenny did sell her Skinnygirl brand of low-calorie cocktails to Fortune Brands for an undisclosed amount.  Bethenny now has her own reality show, Bethenny Ever After.

I'm sure this is only the beginning for the mogul!  Congrats Bethenny!

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